Fintech for fashion
MISSIONDeliver fraud protection to the fashion industry
ROLECreative Director
With the explosion of eCommerce during the pandemic, Riskified took the opportunity to expand its frictionless fraud protection platform to the fashion industry. With this hyper-targeted program, we took a fintech brand and made it fashion.
With a fresh take on Riskified’s brand, the campaign helped a proven fintech firm break into a new market and reach new customers.
The Pearl
We expanded Riskified’s visual identity by casting an existing brand asset, “the pearl” in the fashion world.
We extended a narrative with it as the subject of protection and developed campaign key art to target a range of categories, from luxury to fast-fashion.
In collaboration with Republic.
Fraud protection for all seasons
Key art was used across campaigns, content, and sales.
Team