Mobile for the masses
MISSIONAppeal to niche buyers
ROLEArt Director
During the dawn of the iPhone, LG Mobile sought to attract buyers considering Android, Windows, and feature phones. From tentpole movie tie-ins to texting championships, I helped create a range of digital experiences and campaigns across LG’s audience segments.
These campaigns worked hard to help LG Mobile seize the massive Android, Windows, and feature phone market during the 2010s.
LG Ally: Inside the Suit
What if you could be Iron Man? With the release of Marvel’s Iron Man 2, we appealed to superhero movie audiences who saw themselves as the star of their story by launching a first-person choose-your-own-adventure experience that featured the LG Ally in action.
The LG Ally came pre-installed with the latest version of Android
G2X: Reviewed by Humans
LG released the world's first dual-core phone with the G2X. We spoke to technophiles with real-people reviews of its cutting-edge features.
Quantum: Hungry for Life
For the early adopter with a hectic social media life, the LG Quantum was a phone with an insatiable appetite — literally. We build a custom Facebook app that ingested profiles into a robust Windows Metro demo.
enV: For the SMS Champ
Feature phones had a place amongst heavy-texting teens. LG’s texting competition show demonstrated the power of a full qwerty keyboard. We designed the official site during the course of the competition.
LG Girl
I helped launch The LG Girl, with her identity and online profile designs. As LG’s resident tech expert, she covered events, did reviews, demonstrations, and blogged about all things LG Mobile.
Team
Marcus Park
Luther Thie
Adriana Sesana
Mark Brouillette
André Cardozo