Securing the Future
MISSIONLead the AI-security conversation
ROLEArt Director
Famed for its firewall and cloud security offerings, industry pioneers Palo Alto Networks wanted to leapfrog the competition with the announcement of the industry’s first AI-based security platform. I art directed this product launch video which included crafting the narrative and musical direction.
PANW was able to stake an early claim in AI Security along with a record surge in stock price. Frog leaped.
The future feels safe
Partnering with the talented team at Imaginary Forces, we distilled the complex technology behind Cortex into a bold and clear narrative. Instead of jargon, we spoke to the emotions of security professionals. Filled with intrigue, tension, and ultimately release, the original music also helped to underscore the high stakes of managing cyber security.
A new era
Cortex was the first of three components in Palo Alto Network’s complete security approach. The video was featured across Palo Alto Network’s site and social media to kick off a new era of security for the brand.
Impact
On launch, Palo Alto Networks received a flurry of positive industry coverage and a record surge in stock price.
Cortex’s announcement and release made way for a paradigm shift in the industry and PANW soon followed up with the rest of the suite: Prima and Strata.
Team