Vision Done Right
MISSIONChange the AI conversation
ROLECreative Director
For business leaders and developers considering vision AI, Intel always had the right solutions, just not the top-of-mind awareness of competitors. With this hyper-targeted, ABM campaign, Intel sought to inspire CTOs and attract savvy Pythonistas to build a more human vision for the future.
This B2B campaign outperformed multiple CTR and CPC benchmarks and will serve as a direction for future work. And that’s Vision, done right.
The Chief Vision Officer
To tease all the wonderful things that business leaders will do, we centered the narrative around the “Chief Vision Officer” whose responsibility was to create a safer, more human future for their business, employees, and communities.
A Fresh Spark
In order to translate this story across regions we created a new way for Intel to activate it’s key brand asset, “The Spark”.
Used to frame both the industry and subject, the color-coded scenes connected the human to AI story and expanded Intel’s storytelling in a new exciting way.
Hero Placement
The video is featured on Intel’s Vision AI product page and will anchor Intel’s product story for the next few years, setting a tone for all who want to be part of the future with Intel computer vision.
Developer Campaign
Aimed at seasoned Python coders, this campaign for Intel’s Edge AI Certification program invited devs to join the AI revolution and advance their careers through Intel.
Appealing to their mastery of the Python language and appreciation of Internet snark, the humorous use of code as headlines made more than a few of our clients chuckle. #IYKYK
Team
Michael Tucker
Justin Kramm