Connecting to opportunity
MISSIONEnhance user experience for job seekers
ROLEAssociate Creative Director, Design
Despite its global size, LinkedIn had only a fraction of job seekers using its job search. It was hard to find and confusing. We launched a new version with a campaign that drove feature adoption and positioned LinkedIn as the place for job search.
This data-driven product campaign reached 5 million members worldwide and directly delivered on LinkedIn’s brand promise of connecting people to opportunity.
More choice = more jobs.
The LinkedIn World of Work illustration showed a world at work. Working with illustrator Jamie Jones, we expanded this world with conceptual and job search-specific scenes that showed the advantages of searching on LinkedIn.
Our inclusive story balanced a heroine’s journey with product depictions that guided members to the best experience.
See Jane search
Our heroine used LinkedIn’s powerful filters to explore a variety of roles until she found the perfect one. We even got to see her in a leadership role.
Help where (and when) it mattered
A/B testing of various creatives and placements revealed that our story was best delivered right where it mattered — in the feed. This creative carousel outperformed every other iteration and combination.
This campaign was localized and run in all English-speaking markets.
New feature reminder
With the launch of a slew of new features, we reminded members of the new and improved job search. The same story was delivered in a scrollable email.
Team
LinkedIn Brand Studio